Privacy Policy

1. Introduction

Zappie Communications Ltd (“Zappie”, “we”, “us”, or “our”) is committed to protecting the privacy of our clients and their end users. This Privacy Policy explains how we collect, use, share, and protect personal data when you use our SMS marketing platform or interact with us.

We are registered in England and Wales with company number 14499048. Our registered office is at Mountbatten House, Southampton, SO15 2JU.

If you have any questions, please contact us at:

• 📧 support@zappie.io
• 📞 0333 1888 333

2. Data Controller and Data Processor Roles

Clients (you) are the Data Controllers of the data you collect, upload, or process through our platform.

Zappie is the Data Processor, processing personal data on your behalf in line with our Terms and this Policy.

For certain uses (e.g. for our own marketing or account management), Zappie acts as the Data Controller.

3. Information We Collect

We may collect and process the following types of personal data:

a. Client Data (B2B Customers)

• Name, email, phone number, business address
• Company information and billing details
• Login credentials (encrypted)
• Usage and interaction data on our platform

b. End User Data (SMS Recipients)

Data that you upload or manage through our service, such as:

• Name, phone number, and opt-in status
• Messaging content, delivery reports, and timestamps

You are responsible for ensuring all End User data is collected and used lawfully, with appropriate consent.

4. How We Use Your Information

We use personal data to:

• Provide and operate our SMS marketing services
• Manage your account and billing
• Communicate with you (including support and updates)
• Improve our platform and customer experience
• Meet legal and regulatory obligations

5. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

• Performance of a contract – to deliver our services to you
• Legal obligation – for compliance with tax or regulatory laws
• Consent – where required for electronic marketing (e.g. newsletters)
• Legitimate interests – such as improving our services and fraud prevention, where these do not override your rights

6. Data Sharing and Third Parties

We may share data with trusted third parties who assist in delivering our services, such as:

• SMS gateway providers
• Hosting and infrastructure services
• Payment processors
• Professional advisors (e.g. accountants, legal counsel)

All such providers are contractually bound to protect your data and act only under our instructions.

7. International Transfers

If we transfer your personal data outside the UK (e.g. for SMS routing or cloud hosting), we ensure appropriate safeguards are in place, such as:

• UK adequacy decisions
• Standard Contractual Clauses (SCCs)

You can request a copy of applicable safeguards by contacting us.

8. Data Retention

We retain personal data only as long as necessary:

• Client account data: Retained for the duration of your account and up to 6 years after closure for legal or regulatory purposes.
• End User data: Retained in accordance with your settings or specific instructions.
• Backup data: Retained for a limited time under secure conditions.

9. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request erasure (“right to be forgotten”)
• Restrict or object to processing
• Data portability (where applicable)
• Withdraw consent at any time (for marketing)
• Lodge a complaint with the ICO: www.ico.org.uk

To exercise any of your rights, please contact us at support@zappie.io.

10. Cookies and Tracking

Our website may use cookies and similar technologies to improve functionality and analyse usage. You can manage your cookie preferences through your browser settings or via our cookie banner. For full details, please refer to our Cookie Policy.

11. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse, including:

• Encryption of data in transit and at rest
• Strict access controls and user authentication
• Regular audits and secure backups

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via email or prominently on our website. Your continued use of the Platform after such changes indicates your acceptance of the updated Policy.

13. Contact

If you have any questions about these Policies, please contact us at: